Blog

In this week’s blog, I talk about the cost factors that relate to printing for businesses who aren’t part of the Print Industry and offer some advice about introducing these clients to a proper Web2Print platform.

Last blog was an attempt to offer advice to sales managers – this time, the focus is on the front-line itself: The sales team. If you’ve been struggling with opening or closing web2print sales, I hope this week’s blog can go some way towards helping you with this.

This week, I give key pieces of advice for sales managers and directors regarding retaining customers and helping clients break into the world of web2print, while still maintaining best practice for account management and retention.

Happy Valentine’s Day to all my readers! Here is an update about my recent trip to Las Vegas for the EFI Connect conference, where I presented three separate sessions and gave many impromptu talks about the wonders of Web2Print. Can’t wait for the next one!

You’ve done all this work, created this fantastic customisation for your end users… Should you charge them to use your web2print platform? Or do you take a chance and give it away for free? I help you understand the decisions to be decided when making this choice!

Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...

Everything is risky. How do you ameliorate that risk for your end users, using techniques from risk management schools of thought?

The Long-Long-Ago… Are we really at a point where a mere three years ago have become “in the old days”? It seems so, because most...

A quick guide to perfecting the most commonly complained-about elements of a Web2Print platform, as gathered directly from my customers.

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.