Web2Print: A Long-Term Commitment Between You and Your End Users
A relationship between you and your Web2Print customer is just like a marriage. No, really – stay with me, here. There’s give and take. You have to be honest with...
The Print Show 2022 – It’s a knockout!
And not just because I got to meet Frank Bruno – not at all! But also more on that later… The event was a must-attend in the printer’s calendar, with...
How Effective is Your Post-COVID Strategy?
The Long-Long-Ago… Are we really at a point where a mere three years ago have become “in the old days”? It seems so, because most strategic business development managers that...
How Web2Print Vendors and Providers Continually Miss the Point
During Covid-19, the importance of eCommerce has become more evident than ever. Is it time for Web2Print vendors to offer more to their customers by way of managed services? Should customers...
A Printer’s Guide to Surviving the Quarantine Period
“Cats and dogs, living together, mass hysteria!” Peter Venkman really knew how to sum up a situation. Corona isn’t on the same level as a supernatural takeover of a major...
Out of Date, Out of Sight – Out of Pocket
When your average Web2Print platform runs anywhere from $25,000 to $100,000, I confess that it can make me quite emotional to discover new adopters who have let theirs lie basically...
“I don’t need Web2Print and neither do my customers!”
Every now and then, I encounter an objection raised by my fellow print companies that is so entirely unexpected, its very peculiarity creates its own challenge. In this instance, the...
EFI Webinar Hosted by Ali Jaffar
Web2Print technology has the potential to completely revolutionise your business. Join our webinar and hear our guest presenter, Ali Jaffar share some of the secrets that he’s used to turn...
Don’t go OTT on your ROI!
With the onset of summer and the downtime of print conferences, I like to do personal round-ups for my own use, so we can plan ahead for the next year....
Tales from the Coalface: Adding Value, Part 3 – Client Control
This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate...