Ali Ridha Jaffar

This third tale, once more brought to you directly from the coalface, follows on from the previous TftC editions and covers shepherding your customer through difficult decisions, helping them formulate...

Last month was the fabulous EFI Connect 2019 held, as always, in Las Vegas, Nevada. Usually, by now, I would have an update for you all, but this year, we...

Following on from the previous TftC, I’d like to talk some more about how to add value to your interactions with your potential Web2Print customers. This time, I’d like to...

Last week, I took myself down to the Oxo Tower Wharf to view the “Gift of Time” exhibition which commemorates eighty years since the founding of the Royal Voluntary Service....

Within the Web2Print world, there are a variety of ways one can add value for a customer – particularly if they are still considering the benefits of purchasing. You want them to accelerate their decision process, of course, but without pestering them or being overbearing, which can lose the entire sale.